Client: Marriott Hotels

Research Methods: In-person, moderated interviews

Timeline: Six weeks

Project Goals: Determine who users are, what they want and what will entice them to book directly through Marriott.com and use a rewards system.

Process: I designed the research plan, completed user interviews, and made UX suggestions based on research findings.

Stakeholder communication sample. Ex. Marriott Memo

Release form to film user interviews. Ex. Consent Form

User interview plan, script, and results. Ex. User Interviews

Usability test. Ex. Nano Usability Test

Presentation for stakeholders. Ex. Research Findings