Client: Bucks County Community College
Timeline: Six months
Project Goals: Total website redesign. Restructure content, navigation, and overhaul content strategy.
Process: I served as the in-house project manager, UX designer and content strategist for this project. The redesign team consisted of two back-end developers, one front-end developer, a web designer, the marketing director, and two IT executives. I planned and organized the redesign process from start to finish including the following steps:
Designed the project management timeline and plan. Ex. Bucks Website Redesign Planning
Developed the user research plan. Ex. Bucks Research Plan
Reviewed analytics data available from Google, Siteimprove.com, and the CMS (TerminalFour). Ex. Site Improve Website Redesign Report
Designed and implemented surveys for potential students, current students, and faculty/staff of the college. Ex. Bucks Staff and Faculty Survey
Interviewed stakeholders across the campus.
Recruited students for usability studies. Ex. Student Volunteers Needed!
Analyzed data collected from interviews, surveys, card sorting and usability testing to inform design. Prepared data visualizations for the design team and stakeholders. Ex. Prospective Student Survey & Student Survey Spring 2017
Conducted a complete content audit of the entire Bucks.edu website.
Coordinated weekly design meetings.
Worked with third party website designer to describe design needs for homepage, subpages, widgets, interactive UI and navigation menus. Ex. Bucks Content Types Inventory
Served as liaison between the design team/developers, website designer, stakeholders, and executives.
Sketched low fidelity prototypes. Ex. Bucks Desktop Homepage & Bucks Mobile Homepage
Developed wireframes for the website designer.
Prepared presentation for stakeholders. Ex. Bucks Redesign Presentation
Designed content strategy around the content lifecycle and the needs of the college.
Developed content transition plan for the content transition team to follow. Ex. Bucks Content Transition Plan
Monitored feedback from users of the new website and made design and content adjustments accordingly.
The final product is a website that is focused on current students, staff, and faculty while pulling the interest of prospective students. The overall look, feel, content and organization has been enhanced based on data gathered from the user research, stakeholder interviews, and the content audit.
Janie Ralston 